theGirlTakingNotes
advertising conference and seminar junkie. hoping to share the inspiring.
twitter.com/dg29:
ocaelo wrote about my good friend and fellow UT Alum:
FEATURED: Derrick Davis’ Photography
Derrick Davis is a NY-based photographer whose stylized shots bring something brighter to traditional scenes of the Big Apple.
He takes HDR, or high dynamic range, photos like the ones he’s shared with us and pictures of more traditional portraits and scenes.
For more on Derrick, visit his website and be amazed.
THE SOCIAL ANIMAL
Let Your Passion Be Your Guide
People learn from the people they love, yet it’s commonly thought that society advances to the degree to which we can suppress our emotions.
But that is not correct.
3 Emotion Based Truths
1. Emotions are not separate from reason; they are the foundation of reason. Emotions indicate what to value, what to remember and help you make decisions.
2. We are all deeply connected to one another and often sometimes by things we are unaware of.
3. Most of our thinking is unconscious, and its our unconscious intelligence that helps detect patterns in the world.
Emotion Based Talents to Expand Upon
- The ability to look inside oneself and be aware of one’s own biases
- The ability to look into other people’s minds and download what they have to offer
- The ability to look at an environment and detect essential patterns
- The ability to have sympathy and work within a social environment (we’re more effective when we work in groups)
So basically…
We should trust our intuition more, continue to strive to be collaborative and don’t be afraid to pursue what we’re passionate about.
All inspiring stuff, good to know it’s officially backed by research and science.
Adweek Learnings, 2012
Brands should work with consumers more to build a shared brand experience.
Building authentic stories collectively allows consumers to interact with the brand and create a dialogue where they can participate in telling the brand story, leading them to feel more invested in the brand.
And if we’re honest with ourselves, whether or not brands include consumers in developing their brand story, consumer participation defines what the brand story is and how it develops over time as people’s interactions with the brand continue to change.
So it’s up to brands to take what consumers are saying and package it and repackage it as advertising.
And that is the breakdown of the new, frequently used term story building.
AdWeek Learnings, finally shared.
(Advice for ad agencies that I whole heartedly agree with.)
There needs to be a shift from a creative brief oriented culture to one that’s based on the customer’s relationship with the brand. Everything the agency does for the client should be in service of the customer’s brand experience.
Agencies must ask themselves what are the central points of the brand that people can rally around, and then start designing based on a new view of that customer service.
Agencies should do the customer research needed, include technology at every point and once the data is collected, use and apply the research in a different way.
It’s about business solutions.
innovation for innovation sake is no longer impressive, only when it’s used to solve the world’s problems and make it a better place - yet another inspiring idea.
(Source: designenvy.aiga.org)
The ad industry is tough, and everyone is in a hurry - in a hurry to finish a project, move up, move out, get a raise, change their title and get recognition.
That’s why when Derik E. Jones of Richmond, Virginia mentioned, “You can’t love the destination and not the journey,” during a Sunday church service, his advice felt perfect to share with career-minded people who may get frustrated from time to time while hustling on their personal journeys toward greatness.
***CAUTION: Harsh realities below.
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1. Not everything is intended for you; you must realize it’s not always about you. You can’t be great and selfish at the same time.
- There will be times when you can’t have/do it all, not because you are not capable but simply because it is not your time.
2. Sometimes you’ve got to go through what you’ve got to go through to get where you need to be. Remember what you are sacrificing could be worth giving up for that greater something around the corner.
3. Now might not be your time, but it will come. But only if you roll up your sleeves and get to work.
4. Celebrate others’ successes and appreciate where you’re at. Be humble at every stage, and grateful to those who support you.
5. Just because you don’t get noticed doesn’t mean your value is negated. You don’t have to get credit to be a blessing.
My Takeaway: In an industry where your perspective is your calling card and your unique identity, your journey will be one of the greatest assets you have, so it’s best if you just own it, love it and enjoy it.
