theGirlTakingNotes

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ADVERTISING JUNKIE. ADDICTED TO THE ASPIRATIONAL

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    CTA: Act Now

    I recently read a book entitled, Die Empty, by Todd Henry, and despite the intensely morbid headline, the book contained some great career-based, thought starters for living a life with little-to-no regret.

    "Remembering that I’ll be dead soon is the most important tool I’ve encountered to help me make big choices in life." - Steve Jobs

    This book had several overarching themes, but for me, three main takeaways emerged.

    1) Contribute
    You have a unique contribution to make to the world that no else can make for you. This contribution will become clear the more you are willing to try new things and develop your skills.

    2) Avoid Complacency
    You must be willing to disrupt your own comfort for the sake of continued growth. Safety isn’t really an option, it’s an illusion - a temporary reprieve from the inevitable.

    3) Stay Connected
    Establishing genuine connections with others prevents guardedness from infecting your life and closing yourself off to others. Pursue relationships that keep you on track with your goals.

    If the above got me thinking, the below had me doing.

    1. Determine Your Life’s Work
    What trigger’s your primal instincts?
    What’s worth fighting for?
    2. Pick Your Battles
    3. Have a Sacred Place
    Have a place or time of day where you’re able to think about who you are and what you will be without interruption
    4. Beware the Curse of Familiarity
    Due to high levels of awareness the tendency is to fall under the false impression you understand something you may not


    At the end of the day: “Forget title, pay grade or how the world would rate your relative success or failure - the only question that matters is - Can I lay my head down tonight satisfied with the work I did today?”

    — 1 month ago
    #life  #career  #advertising  #accountability  #growth  #die empty  #death  #Todd Henry 
    The Dreamers, The Doers and the Incrementalists

    From time to time we all have great ideas, but the reality is most ideas never happen.

    Whether you are a Dreamer, Doer or Incrementalist; it’s believed that anyone can make ideas happen. As a self-identified Incrementalist, I’ve included a few noteworthy nuggets from Scott Belsky, http://www.scottbelsky.com/, when he spoke at HOW Design a few years back.


    Best Practices for Making Your Ideas Happen

    COMMUNAL FORCES
    1. Share ideas liberally. It creates accountability and generates feedback.
    2. Share ownership and credit of ideas. There’s value in having others participate even if their work is not as good.
    3. Seek competition and find your catalyst to complete your product.

    PRODUCTIVITY BASED ORGANIZATION
    4. Generate ideas in moderation. A surplus of ideas can be just as dangerous as a drought.
    5. Spend time and energy staying organized.
    6. Organize with with a bias to action - i.e. focus on action items
    7. Don’t let today trump tomorrow. Keep two lists: 1) urgent and 2) long term

    LEADERSHIP CAPABILITIES
    8. Have a system that kills off ideas (but never during brainstorming). Bad ideas can take a team off track
    9. Don’t be burdened by consensus. Locate and hold onto the extremes and compromise on the rest.
    10. Overcome the negative stigma of self-marketing. People need to be told what they’re looking at.

    — 2 months ago
    #ideas  #ideation  #leadership  #productivity  #HOW Design  #organization  #community  #scott belsky  #dreamer 
    Self imposed limits. Clients/Agency/Individuals all guilty.

    Self imposed limits. Clients/Agency/Individuals all guilty.

    (Source: northgang, via patronstraight)

    — 2 months ago with 289780 notes
    #motivation  #aspiration  #words of wisdom  #creativity 
    "You want to know for whom, look at your work. Who does it celebrate, who does it put down, who does it think is beautiful, who does it think is ugly, what work are you doing, what study? We can see it in there. We don’t have to ask you nothing, you give me your poetry or literature, I read it and I know a lot about you just from reading that."
    Amiri Baraka  (via ranef007)

    (via santagati)

    — 3 months ago with 877 notes
    Leadership is Action, Not Position

    Sharing a few insights learned in my 2013 Management 101 training class: 

    When managing others, thinking and inspiring is more important than doing. And the people most thoughtful about their leadership are typically the ones who are promoted fastest.

    But the higher up you go, the further out and more flexible you’ll need to be in your thinking. Below are a few ways to do this: 

    1) Be strategic with your leadership, consider:
        a) What’s the task? (most ppl stop here)
        b) What’s the right team?
        c) How do I motivate?

    2) Be situational. Your leadership style should
        change depending on who’s in front of
        you. When appropriate: 
        a) Support
        b) Coach
        c) Delegate and/or
        d) Direct

    3) Believe you’re only as good as your
        weakest link.
        a) It only takes one person to completely
        change the team dynamic.
        b) And you are responsible for the
        performance of your staff.

    Lastly: “Great leadership is about human experiences, not process. It’s not a formula or program; it’s a human activity that comes from the heart.” - Anon

    — 3 months ago with 9 notes
    #leadership  #management  #training  #inspiration  #team  #advertising  #thoughtleadership  #work  #balance 

    An oldie but goodie. Amazing storytelling. Tick tock.

    — 3 months ago with 2 notes
    #inspiration  #gwen stefani  #art  #video  #culture  #creativity 
    Time For Substantial Collaboration

    Much like the entertainment industry, advertising is a hits driven business, and be it a club banger or an epic blockbuster, people want in!

    But it’s hard to be great on your own. Some might even say impossible. 

    So for those of us who dream much faster than we can do, establishing the right tribes is essential for building the life and legacy we want.

    Although while at an agency we may come across or even be a part of great work, pervasive fear, complacency and research tests designed to confirm flawed logic rather than enlighten, often prevent great work from becoming pop culture hits.

    As a result, us hit-hungry folks, may put in countless hours of work only to remain starved. And if how we behave is based on the knowledge we have and seek, then to achieve something different, something greater, we should seek passionate, curious, purposeful people, different from ourselves, to accelerate the process.

    We may collaborate at work, but do we seek collaborations in life that directly take into account our needs, interests and weaknesses? Probably not, especially when it pertains to the creative realm, but what better time than now?

    — 3 months ago
    #collaboration  #team  #agency  #advertising  #success  #motivators  #behavior  #goal-setting 
    A Little Typography Fun
A few daily musings from Keni Thacker, Executive Producer for Differenter/Sr. Event Technology Specialist, at JWT fell into my hands. So I took these words of wisdom and used them as inspiration for a typographical exercise.  

    A Little Typography Fun

    A few daily musings from Keni Thacker, Executive Producer for Differenter/Sr. Event Technology Specialist, at JWT fell into my hands. So I took these words of wisdom and used them as inspiration for a typographical exercise.  

    — 5 months ago with 7 notes
    #typography  #inspiration  #dreams  #vision  #persistence  #fonts 
    "success is merely liking who you are, what you do and how you do it."
    — 9 months ago with 2 notes
    #success 

    THE SOCIAL ANIMAL

    Let Your Passion Be Your Guide

    People learn from the people they love, yet it’s commonly thought that society advances to the degree to which we can suppress our emotions.

    But that is not correct.

    3 Emotion Based Truths

    1. Emotions are not separate from reason; they are the foundation of reason. Emotions indicate what to value, what to remember and help you make decisions.

    2. We are all deeply connected to one another and often sometimes by things we are unaware of.

    3. Most of our thinking is unconscious, and its our unconscious intelligence that helps detect patterns in the world.

    Emotion Based Talents to Expand Upon

    • The ability to look inside oneself and be aware of one’s own biases
    • The ability to look into other people’s minds and download what they have to offer
    • The ability to look at an environment and detect essential patterns 
    • The ability to have sympathy and work within a social environment (we’re more effective when we work in groups)

    So basically…

    We should trust our intuition more, continue to strive to be collaborative and don’t be afraid to pursue what we’re passionate about.

    All inspiring stuff, good to know it’s officially backed by research and science.

    — 1 year ago
    #RSA  #social animal  #passion  #purpose  #life  #pursuit  #happiness 
    Story Building: The Curation of Brand Content

    Adweek Learnings, 2012

    Brands should work with consumers more to build a shared brand experience.

    Building authentic stories collectively allows consumers to interact with the brand and create a dialogue where they can participate in telling the brand story, leading them to feel more invested in the brand.

    And if we’re honest with ourselves, whether or not brands include consumers in developing their brand story,  consumer participation defines what the brand story is and how it develops over time as people’s interactions with the brand continue to change. 

    So it’s up to brands to take what consumers are saying and package it and repackage it as advertising.

    And that is the breakdown of the new, frequently used term story building.

    — 1 year ago with 1 note
    #story building  #content  #adweek  #branding  #advertising 

    W+K Portland: Find A Place Where You Can Be Yourself

    — 1 year ago with 2 notes
    #W+K  #advertising  #agency  #workplace 
    From A Creative Brief Oriented Culture to One of Service Design

    AdWeek Learnings, finally shared.
    (Advice for ad agencies that I whole heartedly agree with.)

    There needs to be a shift from a creative brief oriented culture to one that’s based on the customer’s relationship with the brand. Everything the agency does for the client should be in service of the customer’s brand experience.  

    Agencies must ask themselves what are the central points of the brand that people can rally around, and then start designing based on a new view of that customer service. 

    Agencies should do the customer research needed, include technology at every point and once the data is collected, use and apply the research in a different way.

    It’s about business solutions. 

    — 1 year ago with 4 notes
    #adweek  #customer service  #brief  #creative brief  #strategic brief